Bold, Fresh & Robust
Datassential BUZZ delivers the most strategic,
up-to-the-moment, and thorough analysis of consumer behavior, attitudes, and tastes.
BUZZ offers the most comprehensive consumer data for the coffee & tea category:
  • 12,000 consumers each year (daily sample)
  • Quarterly updates with seasonal reporting
  • Behavior PLUS attitudes and preferences
  • Designed by coffee & tea experts
Beverage Landscape
  • True beverage incidence
  • Underlying consumption motivations / occasions
  • Day part
  • Away-from-home vs. at-home sourcing
Underlying Behavior
  • At-home coffee: frequency, format & brands
  • Sources of coffee information
  • AFH frequency
  • Expansive demography
Purchase & Consumption
  • Place of purchase (segment)
  • Purchase dynamic (drive thru, etc.)
  • Consumption dynamic (on the go, etc.)
  • Reasons for purchasing from that venue
  • Specific chains purchased from (restaurants + c-stores)
  • Party composition
  • Cups consumed (refills)
  • Cup type used & sleeves
  • Pairings with food
  • Flavor preferences
Condiments & Customization
  • Creamer utilization
  • Types of creamer used
  • Creamer flavors used
  • Creamer format used
  • Creamer brands used
  • Creamer quantity used (PC's)
  • Creamer flavor preference
  • Creamer brand preference
  • Sweetener used
  • Sweetener quantity used
  • Toppings
Flavors & Varieties
  • Roasts
  • Regular vs. decaf
  • Flavored coffee
  • Preference for flavored coffee vs. flavored creamer
  • Specialty coffee varieties
  • Sweetened vs. unsweetened
  • Tea varieties
  • Flavor preferences
Beverage Preferences
  • Beverage alignment with motivations
  • Beverage frequency
  • Venue appeal
  • Format appeal
  • AFH ordering decision criteria
  • Appeal of various coffee descriptors
  • Desired improvement

Coffee & Creamer Brands
  • Unaided awareness
  • Aided awareness
  • Brand appeal / preference
Formats & Packaging
  • Dispensed vs. ready-to-drink
  • Product format preferences
  • Machine / equipment preference
BUZZ subscribers can also access data via our online instant tabulation tool.
    Analyze coffee & tea trends by:
  • Consumer demographic (age, gender, ethnicity, income, and more)
  • Time trend
  • Weekdays vs. weekends
  • Geography
  • And more!

For more information,
please contact:
Jack Li Custom Research

312-655-0622
jack@datassential.com