The Changing K-12 Landscape
The K-12 landscape is rapidly changing, starting with the signing of the Healthy, Hunger-Free Kids Act in December 2010. The bill serves to fund child nutrition and lunch programs, but also sets new nutrition standards and allows for future changes to school nutrition standards. But what do these legislative changes and the recent additional media scrutiny really mean for K-12 operators? And what do they mean for food distributors and manufacturers?
The K-12 report provides essential information for any foodservice suppliers that work in the K-12 arena. Most notably, the findings will allow manufacturers and distributors to work within the new regulations and use them to create opportunities to work with K-12 operators and parents. We see recent developments as creating a new beginning in an area of the food industry that has seen little change, and this report will help manufacturers and distributors to take advantage of and benefit from these changes. The report findings can help prioritize marketing, communication, and new product initiatives – whether it’s providing additional nutrition information, ingredient information, food preparation advice, or new healthy product ideation.

In order to meet the changing demands of the K-12 segment, it is important to understand operator perceptions, meal dynamics, health and wellness issues, and legislation. This report offers suppliers the data needed to maximize K-12 opportunities for both their own company and tactics to help those suppliers improve the business of their clients – the K-12 operator. The best way to take advantage of a changing landscape is to be an expert on those changes and this report will give suppliers the tools to do just that.
For more information, please contact
Brian Darr at 312-655-0594 or brian@datassential.com
Topics Covered
  • GPO participation
  • Decision maker profiles
  • Distributor penetration & support
  • Menu planning software
  • Product selection criteria
  • Day part participation rates
  • Brand name perceptions
  • Nutritional concerns & menu impact
  • Parental concerns & wants
  • Healthy item requests
  • Nutrition labeling
  • Legislative reactions & impact
Uses
  • Work with K-12 operators to develop appropriate K-12 menu items
  • Learn how to increase product appeal in the unique K-12 landscape
  • Develop strategies to work within the unique confines of K-12
  • Leverage parent concerns and perceptions to create opportunities for operators
Features
  • Presentation-ready report
  • Feedback from over 200 K-12 operators (purchase decision makers)
  • Perspective from over 500 parents of K-12 students
  • Overview of upcoming legislation
  • Statistical significance testing
  • Ability to add custom questions
  • Web presentation to your team