Datassential PULSE tracks what operators think and do across more than 100 key metrics.

BUSINESS ENVIRONMENT

Business climate
Objectives & motivations
Profitability & cost breakdown
Key business challenges
Traffic trends

RESOURCES & MEDIA

Sources of new product information
Food show attendance
Publications read
Online behavior

SUPPLIERS & SOURCES

Types of suppliers used
Distributors (used and primary)
Club / cash & carry usage
National vs. private label brands
Private label perceptions
Brand loyalty

OPERATOR PROFILES

Personal Demography
Years of industry experience
Ethnic background
Culinary training

IN THE KITCHEN

Prep methods used
Scratch vs. prepared products
Available labor skill

ON THE MENU

Attitudes toward innovation
Menu areas of interest
Ethnic food interest & adoption
Day part focus

EQUIPMENT

Equipment types used
Available storage space

OPPORTUNITIES

Unmet operator needs
Desired supplier support

For more information, please contact:
Brian Darr Custom Research
312-655-0594 brian@datassential.com