Colleges & Universitites

With student spending a $17 billion per year opportunity, learn everything you need to know about the C&U landscape with our College & University Topical Keynote Report.

· The profile of the C&U operator.
· Opportunities at C&U beyond traditional on-campus dining.
· Operator current & future offerings.
· Operator menu and product selection drivers.
· Role of the student in the campus dining & on-site retail environment.
· Student views on food.
· The option to review our IDEA tabulation and analysis tool.

Topical Keynotes combine the opinions and behaviors of consumers with insights from operators polled using Datassential's OPERA panel, the industry's largest, with over 30,000 restaurant, retail and on-site operators.

For more information, please contact
Brian Darr at 312-655-0594 or brian@datassential.com
Sysco-US Foods Merger: navigating a new foodservice supply chain
The Sysco and US Foods merger promises to impart long term change to the foodservice supply chain. Restaurant operators will be at the center of these changes as the distribution channel looks to drive efficiencies while increasing culinary innovation and strengthening their value proposition. To help guide you through these interesting times, The Hale Group and Datassential have teamed to develop a series of reports and strategic analyses regarding the impending merger. This series of three reports is focused on how the merger will impact operators purchase decisions... who do they buy from, what do they buy and why do they buy.

These reports leverage The Hale Group’s unique and in-depth knowledge of the foodservice supply chain, including their foundational report Foodservice 2020, and Datassential's deep understanding of operator behavior fueled by thousands of proprietary studies and the industry’s largest foodservice operator panel.
The initial situation analysis and second category details reports are priced together at $12,000 for both. The optional third lasting impacts report is priced at $5,500. A complete package of all three reports, giving you a detailed and comprehensive look at the merger's impact, is available for a bundled price of $14,500.
For more information, please contact
Brian Darr at 312-655-0594 or brian@datassential.com
The Changing K-12 Landscape
The K-12 landscape is rapidly changing, starting with the signing of the Healthy, Hunger-Free Kids Act in December 2010. The bill serves to fund child nutrition and lunch programs, but also sets new nutrition standards and allows for future changes to school nutrition standards. But what do these legislative changes and the recent additional media scrutiny really mean for K-12 operators? And what do they mean for food distributors and manufacturers?

This K-12 report provides essential information for any foodservice suppliers that work in the K-12 arena. Most notably, the findings will allow manufacturers and distributors to work within the new regulations and use them to create opportunities to work with K-12 operator and parents. We see recent developments as creating a new beginning in an area of the food industry that has seen little change, and this report will help manufacturers and distributors to take advantage of and benefit from these changes. The report findings can help prioritize marketing, communication, and new product initiatives – whether it's providing additional nutrition information, ingredient information, food preparation advice, or new healthy product ideation.
For more information, please contact
Brian Darr at 312-655-0594 or brian@datassential.com
GPOs: Opportunities & Challenges
Group Purchasing Organizations continue to grow their membership across a broad range of foodservice segments. Traditionally associated with healthcare and K-12, today GPOs are proliferating into other channels – from colleges to even restaurants. Beyond just price, what else is driving this membership growth? And how can manufacturers and distributors best defend against further margin erosion? The Datassential GPO Report explores the phenomenon in detail, with focused insights from operators, manufacturers, and distributors.

Datassential's GPO report features feedback from operators, manufacturers, and distributors to form a 360-degree view of the market. GPOs are establishing a stronghold in the industry and this report will give suppliers the tools necessary to continue to maximize their own businesses given this change to the foodservice landscape. Rather focusing on the downsides of GPOs, the data in this report will allow suppliers to develop tactics that instead create new opportunities for their businesses.
For more information, please contact
Brian Darr at 312-655-0594 or brian@datassential.com
The Evolving C-Store: New Opportunities
This report details how c-stores can compete more effectively within foodservice – transforming from a place of convenience into a truly compelling destination. As consumer snacking occasions continue to increase, c-stores are well positioned to grow their foodservice programs. With the right data and understanding of the opportunities and limitations within the unique c-store space, suppliers and store operators can work together to strategically grow their businesses.

The results of this research can help c-stores as well as their manufacturer suppliers and distributors to best position c-store foodservice programs to compete with QSRs, fast casual operations, and supermarket deli/prepared food areas. This report covers everything from current habits and opportunities, to the long-term goals of c-stores and the expectations of c-store consumers.
For more information, please contact
Brian Darr at 312-655-0594 or brian@datassential.com
How Operators Buy
You might know what they want… but do you really understand how operators buy?

While companies often have a good understanding of what operators want, we've found that there's much less clarity around how operators buy. It's an aspect of purchasing behavior that until now has been greatly unexplored, yet has a dramatic impact on a product's chances for success. For companies to maximize the value of their marketing and sales activities, it's crucial to understand this last step: how operators physically go about discovering and purchasing products.

The HOW OPERATORS BUY report provides several critical insights in this area. Most notably, the findings point to significant missed opportunities to educate and influence operators as they discover, evaluate, and purchase products. We believe the industry as a whole will benefit from greater collaboration between manufacturers and distributors to provide operators with a deeper and more consistent purchasing experience, particularly as it relates to online ordering. The data can also help prioritize marketing initiatives to best reflect how operators discover new products – whether it's food shows, DSR training, or online activity.

HOW OPERATORS BUY explores the ins and outs of true purchasing behavior. Busy operators don't always have time to consider all of the products and brands available to them. From online ordering to product cuttings, discover what really drives their purchase decisions each week. Fill in the missing piece of your sales & marketing puzzle.
For more information, please contact
Brian Darr at 312-655-0594 or brian@datassential.com
Supermarkets: A New Foodservice Frontier
As consumers look for more and more convenient and affordable AFH food options, supermarket prepared food and beverage departments are well-poised to capture a larger share of the market. But what do consumers expect from supermarket prepared food departments? And how can suppliers help supermarkets become a dining destination? This report outlines how supermarkets can leverage what makes them different from other AFH venues in order to attract new customers and increase purchases and visitation among current customers.

This report also gives supermarkets and suppliers an understanding of the current perceptions of supermarket prepared foods and uncovers untapped opportunities. Insights are centered on supermarket prepared food visitation habits, purchase habits, and consumption habits, both overall and by daypart. Report findings offer insights into issues that are specific to supermarkets such as packaging, "store within a store" concepts, and in-store seating. Whether it is regarding a deli counter, cold salad bar, or hot soup bar, this report provides actionable findings that allow supermarkets to more effectively compete in the rapidly changing foodservice space.
For more information, please contact
Brian Darr at 312-655-0594 or brian@datassential.com